Zoom into Anna’s Lovely Little World of stylish homeware…Kev Williams
Anna is the proud owner of Lovely Little World, a stylish and affordable homeware store born out of a passion for interior design. With a background in graphic design and art, creativity is second nature to Anna. Originally owning a pub, her talent for interior design shone after decorating the pub to a standard so high that customers began asking her if they could buy elements of her pub’s interior decor. From this, she became motivated to have her own homeware store.
Lovely Little World first started in Shrewsbury’s Market Hall 3.5 years ago, starting with just a small selection of products. Proving extremely popular, Anna decided that she needed a bigger premise to meet demand and moved into the town. Her social media presence soared, and she opened a website to expand trading nationwide.
When asking how she chooses items for her store, I discovered Anna’s extraordinary ability to create collections in her head. She becomes inspired by just one product, then can build a whole collection around this product. Always keeping up to date with trends, Anna ensures that her store is packed with each season’s must-haves.
Locally known as the Fairy Light Queen, Anna has created a warm, inviting ambience for her store which keeps bringing customers back. Always receiving nothing but positive feedback is something Anna is extremely proud of, and so she should be. Customers even send her pictures of their items to let her know how they’ve used them in their homes. This is true credit to Anna’s brilliant ability to build relationships with her valued customers.
Anna joined Zoom to increase her customer reach. She believes that customers being able to receive their items straight to their homes within an hour is a great advantage. In the future, Anna hopes to have a bigger area to create proper interior spaces. We know this would be a huge success for Lovely Little World!
Check out her homeware here: https://www.zoom-food.co.uk/store/LovelyLittleWorld